Catchword Names Corning’s New Spin-Off, Versalume

By Erin Milnes

June 30, 2016

Over the years, Catchword has had the pleasure of partnering with Corning to name innovative products such as ClearCurve (flexible fiber-optic technology), Concore (ion-exchanged glass), Lotus (exceptionally stable and pure display glass), Willow (thin, flexible glass for ultra-slim displays), and Fibrance (highly flexible, optical fiber for use in decorative lighting applications).

Today we are proud to announce the newest addition to our Corning portfolio: Versalume, a Silicon Valley-based Corning spin-off that will focus on developing smart, integrated products and solutions based on Fibrance light-diffusing fiber. Fibrance is an innovative optical fiber created by Corning from a unique glass composition for maximum flexibility—it can be bent, curved, and wrapped around almretina_676ost anything while maintaining bright, beautiful, and uniform light.

Fibrance can be used in architectural, automotive, appliances, consumer electronics, and many other decorative and safety applications. The company is even exploring medical uses for the technology.

“Fibrance fiber dramatically expands the toolbox for where and how light is delivered, and Versalume will make it easy for designers to capture its potential. We look forward to witnessing the creativity and impact of the developing Fibrance fiber ecosystem,” said Paul Then, director of early stage business development at Corning. “Fibrance technology combines Corning’s strengths in glass, optical physics, and fiber manufacturing, but its benefits extend beyond Corning’s current market focus. Versalume will enable Fibrance technology to quickly get into the hands of designers and customers in applications that span the consumer, architectural, automotive, and medical industries seeking to solve difficult lighting challenges.”

We created the name Fibrance to express the vibrant color and light of this fiber-optic technology. Corning asked us to develop a name for the new company that complements Fibrance while conveying the elegant versatility of this new light technology. Versalume was the clear choice.

We look forward to seeing the beautiful and creative ways Versalume will illuminate our world.

https://versalume.com

Over the years, Catchword has had the pleasure of partnering with Corning to name innovative products such as ClearCurve (flexible fiber-optic technology), … Willow (thin, flexible glass for ultra-slim displays), and Fibrance (highly flexible, optical fiber for use in decorative lighting applications).

Today we are proud to announce the newest addition to our Corning portfolio: Versalume, a Silicon Valley-based Corning spin-off that will focus on developing smart, integrated products and solutions based on Fibrance light-diffusing fiber.

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