Product & Service Naming

Product naming encompasses much more than products. It’s about services, concepts, ingredients, product lines and families, platforms, and solution suites across industries. We ensure a name not only expresses the essence of the product or service, but also fits in any existing product family. Marcia, Jan, and … Esmeralda? Not so much.

A savvy naming partner understands that every product is unique, every market distinct, and every naming objective different. At Catchword, we take the time to understand your product or service, your marketplace, and your naming goals.

Are you hoping to define a new category or simply distinguish your offering from competitors’? Is it important to tie the new name to your portfolio, or does it need to stand apart? Should the new name communicate a key brand message or create brand intrigue with an abstract concept? Whatever your objectives, we’ll ensure we’re on the same page and deliver product and service names that address your goals. Check out our Full Portfolio of Product & Service Names for examples of our work.


How to Create Great Product & Service Names

Latest Name Review

The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life.

For those who have neither a sweet tooth nor bluetooth, let me catch you up: Android uses alphabetically sequenced candy names for their major operating system updates and upgrades. They started with Cupcake (1.5) and have hit every letter until most recently Nougat (7.0 and 7.1). Now, Android 8.0 is inbound, and they’re calling it Oreo.

from www.Android.com

 

Brand collaborations like this do provide some fun co-marketing opportunities. Beyond that … it’s America’s favorite cookie. Need I say more?

I’ll admit it. I’m having trouble coming up with interesting stuff to talk about. The name is neither surprising nor edgy. It does what it needs to do: continue Android’s OS naming architecture and be cute … that’s about it.

It may be a lifetime till we reach Android … Zagnut? We’re barely over halfway through the alphabet! (Get it, Google? Alphabet?) And though this naming architecture is starting to grow stale on me, personally, there isn’t really a reason not to MILK it for all it’s got.

At the end of the day, a cookie’s a cookie. I’ll still eat it.

And though this naming architecture is starting to grow stale on me, personally, there isn’t really a reason not to MILK it for all it’s got.

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