Polly want to savor the journey? Name review of Véa crackers

vea
If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar...
By |March 8th, 2017|CatchThis News, Name Reviews|Comments Off on Polly want to savor the journey? Name review of Véa crackers

Soy Milk Comes from Soy Cows?: A.K.A. The Dairy Industry Jumps the Shark

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called "soy milk" figuring it's the same thing? Milk is milk, right? Yeah, I'd never heard of that happening either....
By |April 30th, 2010|Language Use, Product Naming, Trademark|3 Comments

Got Milk? Nestlé Sues Muscle Milk For False Advertising

The NYT reported yesterday that Nestlé is suing CytoSport over the use of the term "milk" in its brand name. CytoSport markets "Muscle Milk," a non-dairy protein shake engineered to resemble human breast milk. (Hey, I don't make the stuff,...
By |July 28th, 2009|Brand Naming, Fun Stuff, In-the-News, Product Naming|Comments Off on Got Milk? Nestlé Sues Muscle Milk For False Advertising

Our favorite drug

I am happily addicted to caffeine – until I skip my normal morning dose. There follows an inevitable sluggishness and an afternoon headache. As this is immediately cured by a cup of coffee I haven’t seen much reason in the...
By |August 13th, 2008|Brand Naming, Branding, Fun Stuff, In-the-News, Product Naming|Comments Off on Our favorite drug

Getting down and dirty with naming

Central coastal California is a heaven of fruits and vegetables in the summer. The Berkeley farmers’ markets showcase a kaleidoscope of luscious produce and a walk down the line will reveal some equally beautiful names. Many of the farm names...
By |July 23rd, 2008|Brand Naming, Fun Stuff, Product Naming|Comments Off on Getting down and dirty with naming

From astronaut food to Whole Foods

In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed...
By |July 23rd, 2008|Brand Naming, Branding, Fun Stuff, Product Naming|Comments Off on From astronaut food to Whole Foods

Not such a flat name

Chips are awesome. I love chips. Salty, crispy, with the fat fried right in. Rarely buy the baked variety, or anything reduced in fat. If I'm chippin', I'm chunkin. That’s what I say. So you can just imagine my frustration...
By |March 4th, 2008|Fun Stuff, Product Naming|Comments Off on Not such a flat name

Smart taste, dumb name

As a naming consultant, I know coming up with new product names is hard. But still, I have to pick on a new one I saw advertised recently: Smart Taste (a new pasta product from Ronzoni). It's not that the...
By |December 17th, 2007|Brand Naming, Branding, Product Naming|Comments Off on Smart taste, dumb name