Catchword Naming Company Blog
Tag Archives: financial naming
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
We are proud parents and we love to tout our naming prowess when one of our creations hits the market. Today we have the not-so-rare opportunity to announce, what we consider to be, a seriously awesome name: BOKU. Boku is … More »
As I perused my New York Times yesterday, I saw a full page ad (three full pages ads, to be precise) announcing the name of the recently “merged” Morgan Stanley and Smith Barney. Of course, being bankers, these guys didn’t … More »
These are indeed the times that try men’s souls, and yet business marches on. Last year we had the chance to work with Charles Schwab, one of our favorite repeat clients, on a very cool product naming project. Their concept … More »
And in financial news today, the Dow Jones industrial average rose 237 points as bargain hunters scooped up ailing stocks following yesterday’s 777 point freefall. Despite the modest snapback, Senator Skoultchi from New York is still aggressively pushing his proposal … More »