Catchword Naming Company Blog
Tag Archives: cosmetic naming
Apr 28
I Don't Want Cindy Crawford Touching My Face, and Other Celebrity Endorsements
By Laurel Sutton
This item was originally published on April 21, 2010 at Fast Company. Did you know that Cindy Crawford has her own line of face creams? Did you know that the anti-aging properties are due to the key ingredient, Charentais cantaloupe, … More »
Okay, I’m just gonna come right out and say it: I know Gilly. She’s a friend and former cosmetic branding professional (as a well as a part time namer) who recently launched her own line of organic hair and body … More »
Thumbing through my wife’s InStyle the other day (I’ve confessed my metrosexual tendencies in previous blogs, so hush) I noticed an advertisement for Gucci’s new fragrance for men: Gucci. At first I wasn’t sure who made the product because the … More »
I let my boyfriend use my Clinique moisturizer. I have never thought to buy him a bottle of his own and I’m not sure he’d like it if I did. As liberated as we may be from traditional gender roles, … More »