Catchword Naming Company Blog
Tag Archives: cell phone naming
When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of a cell phone these days is shorter than a mayfly’s; and the ever-shorter product lifecycle has caused a surge in … More »
With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s … More »
X marks the proverbial spot. It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference. It’s a kiss (hug, kiss, hug), where you … More »
Jul 01
One Phone, Four Names, One Big Branding Mess: Samsung's "Galaxy S" Mobile Phone
By Aaron Hall
Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as … More »
This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its … More »
I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn’t … More »