RIP Motorola: 1930—Present (…Sorta)

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Companies get bought and sold, folded in and spun off all the time. It's a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED...
By |January 14th, 2016|Brand Naming, Branding, Fun Stuff, In-the-News|Comments Off on RIP Motorola: 1930—Present (…Sorta)

Beyond the Edge of the Galaxy: Name Review of the Samsung Galaxy Note Edge

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Early yesterday, Samsung made a surprise announcement that they would be releasing two new oversized smartphones, the Galaxy Note Edge and the Galaxy Note 4. The Android-based Samsung Note phones have already been pushing the boundaries on phone screen size...
By |September 4th, 2014|Name Reviews|Comments Off on Beyond the Edge of the Galaxy: Name Review of the Samsung Galaxy Note Edge

Pimp My Phone: Nokia Lumia Product Name Review

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When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of a cell phone these days is shorter than a mayfly’s; and the ever-shorter product lifecycle has caused a surge in...
By |November 17th, 2011|Brand Naming, Name Reviews, Product Naming|Comments Off on Pimp My Phone: Nokia Lumia Product Name Review

Keep it Simple, Samsung: New Galaxy Phone Naming System Review

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With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s...
By |September 21st, 2011|Brand Naming, Branding, Name Reviews, Product Naming|Comments Off on Keep it Simple, Samsung: New Galaxy Phone Naming System Review

Superscript Me! Droid takes it to the “X” (that should be superscripted)

X marks the proverbial spot.  It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference.   It’s a kiss (hug, kiss, hug), where you...

One Phone, Four Names, One Big Branding Mess: Samsung’s “Galaxy S” Mobile Phone

Here's a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as...
By |July 1st, 2010|Brand Naming, Product Naming|2 Comments

Kin One and Kin Two: Seussian Naming

This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its...
By |April 21st, 2010|Product Naming|Comments Off on Kin One and Kin Two: Seussian Naming

LG is spreading Rumors

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I saw an ad on TV the other day for LG's newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn't...
By |March 25th, 2008|Brand Naming, Branding, Name Reviews, Product Naming|Comments Off on LG is spreading Rumors

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Samsung is launching a new phone that some are referring to as the "anti-phone."t This new phone will only have the ability to send and receive calls and check voicemail. It won't come laden with confusing and fancy features like...
By |June 25th, 2007|Product Naming|Comments Off on Jitterbug