Ragtag Rag Tags: Name Review Roundup of Uber and Airbnb’s Magazines

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This year, Uber and Airbnb launched magazines to further connect with their passengers, drivers, and guests. The idea isn’t new—though everyone’s favorite in-flight catalogue Skymall has been grounded due to bankruptcy, airline periodicals do reach a robust, affluent and literally...
By |September 16th, 2015|Branding, Catchword, In-the-News|Comments Off on Ragtag Rag Tags: Name Review Roundup of Uber and Airbnb’s Magazines

Retina Name Review: The Brilliant Brand Only Apple Could Make Work

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You cannot separate brand naming from brand strategy. Apple's Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little...
By |February 4th, 2013|Brand Naming, Name Reviews, Product Naming|2 Comments

Rotten Leftovers or Hidden Gems: Can Liquidators Reuse A Failed Brand?

As I read Amy Zipkin's article in yesterday's New York Times about the litany of formerly defunct brand names that have been re-introduced to the market, I kept noodling on the same question: is it easier to launch a new...
By |April 15th, 2009|Brand Naming, In-the-News|1 Comment