Ragtag Rag Tags: Name Review Roundup of Uber and Airbnb’s Magazines

This year, Uber and Airbnb launched magazines to further connect with their passengers, drivers, and guests. The idea isn’t new—though everyone’s favorite in-flight catalogue Skymall has been grounded due to bankruptcy, airline periodicals do reach a robust, affluent and literally...
By |September 16th, 2015|Branding, Catchword, In-the-News|Comments Off on Ragtag Rag Tags: Name Review Roundup of Uber and Airbnb’s Magazines

Retina Name Review: The Brilliant Brand Only Apple Could Make Work

You cannot separate brand naming from brand strategy. Apple's Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little...
By |February 4th, 2013|Brand Naming, Name Reviews, Product Naming|2 Comments

Rotten Leftovers or Hidden Gems: Can Liquidators Reuse A Failed Brand?

As I read Amy Zipkin's article in yesterday's New York Times about the litany of formerly defunct brand names that have been re-introduced to the market, I kept noodling on the same question: is it easier to launch a new...
By |April 15th, 2009|Brand Naming, In-the-News|1 Comment