Catchword is a full-service naming agency that’s been in business since 1998.
We have offices in the San Francisco Bay Area and New York, and global affiliates and linguistic resources around the world.

In a way, our name says it all. Our mission is to create brand names that catch the essence of a concept so aptly and memorably, and connect so engagingly with our clients’ customers, that they become … well, catchwords. We do this for companies like McDonald’s, ConAgra, Gap, Cisco, Wells Fargo and Sony, as well as for all manner of startups.

We’re often asked what sets us apart from other naming and branding firms. The answer is that we offer best practices along every dimension of brand naming:

• Creativity—the most prolific creative process in the industry
• Screening—initial TM and domain checks that save clients money and heartbreak
• Strategy—naming architecture, competitive audits, name stories, and more
• Linguistic analysis—in any language in the world
• Client service—high-touch, authoritative guidance at every stage of the process

With no weak links, we’re able to avoid the landmines that can sabotage the naming process, and to create names that live up to the promise inherent in our own.

We suspect that’s why clients keep coming back. Well, that and the salty snacks.