We’ve been in business since 1998.

We have offices in the San Francisco Bay Area and New York, and a network of naming partners throughout the world.

We specialize in all aspects of brand name development, including product and company naming, brand strategy, initial legal screening, and linguistic analysis.

Our mission is to help clients connect with their customers through brand names that are memorable, engaging, and rich in meaning.

We do that for companies like McDonald’s, ConAgra, Gap, Cisco, Wells Fargo, Adobe, and all manner of start-ups.

Catchword’s partners are industry leaders, and at least one of them is actively involved in every naming project.

We’re often asked, “What sets Catchword apart from other naming companies?” To which we reply, “The experience.” Even though naming is a complex and highly specialized business, we believe that it should also be fun and inspiring from beginning to end. We’ve built our business model and all of our processes around that belief. That’s why clients keep coming back. Well, that and the salty snacks.