Trademark Screening

Although strategic alignment and creative vitality are key to name development, at the end of the day, names must be available for use. Catchword’s expert preliminary search process ensures the greatest chance of success when name candidates undergo full trademark search. After all, there’s only one thing worse than finding out that the name you just fell in love with means “Your sister is a bag of hammers” in Samoan. And that’s finding out that it doesn’t—but you can’t legally own it.

Before recommending names, our search team screens them in the appropriate combination of USPTO, Google, and country and industry-specific databases—determined in discussion with your corporate counsel. (If you don’t have a good trademark attorney, we’re happy to recommend one.) If domain availability is required, we’ll also screen for .com availability and provide an opinion on purchasability.

Our extensive research allows us to present names that are much more likely to clear your counsel’s full trademark search. It also weeds out names that, while not legally infringing, raise marketing concerns because they might recall a competitor’s name (or a porn site, or a startup that went down in flames). Think of our trademark team as your attorney’s new BFF.

How to Trademark a Company or Product Name.

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Catchword is proud to announce that for the second year in a row, Clutch – the leading provider of ratings and reviews for creative agencies – has ranked Catchword as #1 among Global Leaders in the naming industry.

“The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and superior client relationships, have kept the company in the top 3 for naming companies from the start,” said Clutch Business Analyst Jenna Seter. “They can now boast that they’re the first naming company to rank at the top for two consecutive years!”

With 29 reviews from blue chip clients such as Corning, BlackBerry, and Plantronics, Catchword averaged a perfect 5 stars across the four categories of Quality, Schedule, Cost, and Willingness to Refer — landing the company in the top spot in a field of 615 naming-service providers.

Clutch evaluates each agency through questionnaires and in-depth phone interviews with vetted clients, along with an analysis of market presence and overall experience. The client and project details in these reviews provide valuable, specific insights for potential clients and are thus more useful than simple testimonials or star ratings alone. Clutch’s platform now dominates the creative agency review space.

“Naturally, the whole Catchword team is thrilled to take the top position again,” said Catchword principal Mark Skoultchi. “However, even more exciting is the incredibly positive and thoughtful feedback our clients have provided about their experience working with us and the quality of our work. We couldn’t be more grateful.”

We’re delighted to ring out our 20th anniversary year with this validation, and we look forward to continuing to do the work we love for our outstanding clients.

“The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and superior client relationships, have kept the company in the top 3 for naming companies from the start,” said Clutch Business Analyst Jenna Seter.

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