Naming Process

It’s about breadth, ingenuity, and sheer volume (usually 2000+ names per project!). Our creative process is our naming company’s secret sauce. Shhh.

Naming Team

Great minds don’t all think alike. Our team goes at branding from more angles than a geodesic dome — from linguistics to advertising, psychology to trademark law.

Catchword Clients

McDonald’s, Corning, Wells Fargo, J&J, Cisco, Allstate... You get the idea. We’re privileged to have had so many industry leaders as long-standing clients.

Naming Portfolio

Every naming firm talks a great game. The proof’s in the product. If you really want to know what we can do, check out our portfolio of brand names.

Acronym or Ack!-ronym? The MUFG Name Review

by Beth Gerber

As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For the record, an acronym is a word formed from the initial letter or letters of a series of words and … More »

Persistent Pyromaniacs: Amazon Fire Phone Name Review

by Leena Mehta

Amazon started in 1995 with the tagline “Earth’s biggest bookstore,”, but they quickly outgrew that and shifted to “Earth’s biggest selection.” More recently, their tagline was “And you’re done,” but it seems like they are no longer promoting that one … More »

Say again? The Strategy& Name Review

by Beth Gerber

As a brand naming specialist who’s done product naming and company naming for hundreds of brands, it’s rare that a new brand name will surprise me. But when Booz & Company recently renamed itself Strategy& (as part of its acquisition … More »

Check out our Naming Guide and other free naming resources