Catch This (our blog of news and reviews)
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The Dark Side of Brand Naming: 5 Tips for Using “Negative” Names to Good Effect
by Beth Gerber
If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed brand name…well, we’d have a lot of pennies. Looking for potential snags when creating names is not only human—it’s important. … More »
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Name the Hands-Free Whopper Holder—A PopNamer.com Name Game
by Eunice Park
These days we’re all about “izing”—prioritizing, maximizing, optimizing. We want to make the most of what little time we have, and we’ve all turned into skilled (or not-so-skilled) jugglers of tasks and activities. We have too many balls in the … More »
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Liberating Libido for the Ladies—Lybrido Product Name Review
by Eunice Park
Pharmaceutical companies have long hunted for the “female Viagra,” tempted by the untapped profit potential of sexually unfulfilled women. According to the American Medical Association, 43 percent of women have a low sexual drive. Early attempts at “pink Viagra” included … More »
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