NAMING GUIDE

Name Creation

Our creative process is based on an unshakable belief in the merits of quantitative creativity.

Naming Team

Our team brings together expertise in linguistics, advertising, trademark law, psychology, and more.

Catchword Clients

Starbucks, J&J, Fitbit, and Allstate, to name a few. We're privileged to work with many industry titans.

Naming Portfolio

Every naming firm talks a great game. The proof's in the portfolio. Check out our breadth of styles.

Catch This - Catchword's Naming Blog

5 Tips for Creating an Unforgettable Name for your Product or Company

This blog was originally published on Successful Blog on June 12, 2015 In the US... More >

Catchword’s 2016 Presidential Candidate Slogan Slugfest

Here at Catchword, distilling a company or product’s being into a word or two is... More >

Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

[caption id="attachment_13464" align="alignleft" width="303"] Courtesy of Vanity... More >

Cool Naming Stuff
  • Helpful Naming Videos
  • Naming Guide
  • Name Visualizer
  • PopNamer
Name, Set, Match

Sure, we come up with cool names for products and companies — it's our core capability, and the service that's made us famous. But several related offerings allow us to help big companies with big branding needs:

Strategy

Before we knock your socks off with totally unexpected names, let's talk strategy. By which we mean naming architecture, protocol and audits.

Taglines

Our one-word names will leave you breathless, so you'll need an oxygen mask when you see what we do with seven.

Screening

Whether it's trademark, domain, linguistic, or cultural screening — we've got you covered. We'll help you secure an available name, and avoid pissing people off.