Catch This (our blog of news and reviews)
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That’s One Confusing Name: Xbox One Product Name Review
by Eunice Park
After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and … More »
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Ten Tips for Creating Great Brand Names
by Beth Gerber
Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin or Scrabble tiles myth about name creation, great brand names are usually born out of a lengthy, sweaty process of … More »
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Use the Social Security Database to Name Your Baby
by Ken Feinstein
Forget baby naming books. Look to the Federal government to help name your baby. Really. The Social Security Administration’s Popular Baby Names website offers the best baby naming tool you’ll find anywhere. In this guide, I’ll offer some tips for using these … More »
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