Service Type: Brand Strategy & Architecture


Brand positioning, name audit, and visual identity for the world’s leading drone technology company


Full rebrand, including brand strategy, name, and visual identity design for a venture-backed transportation fintech company

Case Study


Renaming a leader in automotive financial services that helps customers gain control of their finances and experience the freedom of car ownership


Renaming Tulsa Federal Credit Union to better reflect the organization's geographic and member expansion

TELUS International

Naming strategy and equity study to determine the suitability of the TELUS International name and descriptor

RMS Architecture

Ongoing naming architecture consultation and product naming for leading risk management solution company

Case Study


Naming and brand strategy for a line of sensing technologies for use in smartphones, tablets, and wearables

Case Study


Naming an end-to-end digital manufacturing solution that automates 3D printing, accelerating product development and delivery


Ongoing corporate and product naming strategy for the world’s #1 job site

Juniper Networks

Ongoing consultation with networking solutions leader Juniper Networks to develop a consistent approach to naming

Don’t know your Aphesis from your Euphemism?