Take stock of your name portfolio—and the competition’s
If you want to get the most out of your existing brand names, or take advantage of weaknesses or gaps in the competitive landscape, it helps to get the 30,000-foot perspective. We offer both internal and competitive name audits for clients who want the big picture.
Internal name audits
An internal name audit can answer all sorts of questions you may not even think to ask. For instance:
- How many trademarks do you own?
- How many of them are current?
- Are all your product names being used correctly in collateral and other marketing?
- Are there names on your website that you don’t even know about?
- Do you really own all the domains you think you do?
Internal name audits include IP assessments (of trademarks, domain names, licensed names, and co-branding), reviews of internal and external communications, analysis of existing names, and most importantly, recommendations for improving name equity, management, and marketing.
Competitive name audits
Or you may want to know what your competition is up to and how their names stack up against yours. Becoming familiar with their naming styles and the organization and structure of their brand name portfolio will help you understand what they—and you—are doing right and wrong.
Competitive name audits include an in-depth analysis of the naming strategies of up to five competitors followed by an analysis of the competitive naming landscape as a whole. We also provide clients with a summary of opportunities to differentiate from competitors and ways to improve current naming practices.