Speak your mind, express yourself, and provide feedback

By Mark Skoultchi

August 31, 2016

Naming is a subject that even the most seasoned marketers don’t have to address every day, so it’s understandable if you’re a little unsure about how to articulate your brand name preferences initially. However, providing detailed feedback on name ideas, including not just what you like you but why you like it, is the best way to ensure your naming agency delivers brand names that are in line with your stylistic preferences, and that will “wow” you.

Think holistically and consider at least the following aspects of a name:

  • The message communicated in the name
  • The construction of the name (real, coined, composite)
  • How communicative the name is (overt, suggestive, metaphoric, more abstract)
  • The tonality of the name (e.g., warm and friendly or more serious)
  • The spelling and pronunciation of the name (are they intuitive?)
  • The potential for interesting brand identity development and marketing tie-ins

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