Your name is a reflection of you, your creativity, and how thoughtful you are

By Mark Skoultchi

September 3, 2016

It’s not something that everyone thinks about, but your company name is not just a reflection of your positioning or corporate mission or industry focus, it’s a reflection of your thoughtfulness and business intelligence. The name you adopt for your company says oodles about you, your personnel, and the way you conduct your business. Are you a company of creative and innovative thinkers? If so, your name should reflect those qualities, and an uncreative or unoriginal name will fall short. Do you consider yourselves diligent, dedicated and hardworking? If the answer is “yes,” then a name that seems it took no time to imagine will quickly betray those attributes.

At Catchword, we put a lot of careful thought and creativity into our names because we appreciate that a name is not just a mirror for your positioning or mission, it’s a mirror for you, and more than any other brand element, it provides insight into who you are as individuals, including how smart and creative you are.

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