Avoid common words or word parts in your name

By Mark Skoultchi

September 3, 2016

Most markets are saturated with company names that are so similar it’s hard to distinguish between the different brands. Before Catchword opened its doors in 1998, we did a thorough audit of the industry and discovered, not surprisingly, that the vast majority of naming agencies incorporated the words “name” or “brand” in them. We won’t list them all here because, if you’ve done a Google search on naming agencies and landed on this page, you’ve probably already discovered most of them.

We knew that to stand out from this pack, to distinguish ourselves and our brand, we would need to avoid these terms in our name, and think of a more creative, unique way to express the business we’re in and the value we provide to folks like you. The name “Catchword” is a great company name because it’s unlike any other name in our space and still a logical choice for a naming agency. It balances distinctiveness with industry and business focus. On top of that, it implies that the names we create (or catch!) will become popular pieces of language and household names. In other words, catchwords!

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