The Fleet Center By Any Other Name

By Burt Alper

March 10, 2005

The home of the Boston Celtics, formerly known as the Fleet Center, is auctioning off its naming rights daily. Each day the high-bidder on eBay wins the right to name the facility for a day. All the proceeds go to charity.

Some of my favorites among the recent auction winners include:

YourCenter (February 10, 2005)
TerriersCenter (February 15, 2005)
Nocturnal Nannies Arena (February 27, 2005)
MyGrandma’sCoffeeCakesofNewEnglandCenter (March 6, 2005)
JackFirstenbergerCureAutismNowCenter (March 9, 2005)

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