Protecting Your Brand Online: Laurel Sutton To Talk at BMA Feb 22 2012
The Business Marketing Association of Northern California very kindly invited me to speak again at their monthly mixer. Here’s the information on my little talk, if you are so inclined to attend!
For any business, large or small, your brand’s reputation is your most valuable asset. Global access to the internet means that more people experience your brand than was ever possible before. In this presentation, we will look at ways in which you can establish and protect your brand, from choosing the right name, to monitoring what’s said about your company online, to basic trademark protection.
You’ll find out why it’s important to make name and brand protection a priority, how you can use your online presence to increase visibility, aid SEO, and win clients, and, most importantly, how to do most of this yourself.
Wednesday, February 22nd
5:30 – 6:30pm: Check-In / Networking
6:30 – 7:30pm: Presentation
7:30 – 8:00pm: Wrap up/Networking
EMC – Santa Clara
2831 Mission College Boulevard
Santa Clara, CA 95054