Name Game #18: Name That Brand

By Mark Skoultchi

March 4, 2009

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below.

5 clues. 1 famous brand name. 0 shame in defeat.

Game #18: Name That Brand

  • Bland
  • Elevator
  • Kodak
  • Hold
  • While you ponder the answer, please enjoy this soothing rendition of AC/DC’s “Back in Black”…

Click through for the answer…

Answer #18: Muzak

While the brand has experienced a recent revival, Muzak has been close to becoming the generic term for bland, oversimplified music (Clue #1). The technology was patented by General George Owen Squire in 1920 and became hugely popular as the number of high-rise buildings increased during that era. Nervous people unfamiliar with the concept of an elevator were comforted by the sound of music (Clue #2). The name, oddly enough, is a loose combination of “music” and “Kodak,” a company that Squire admired at the time (Clue #3). Today, millions of callers “enjoy” the soothing sounds of Muzak while they toil on hold waiting for the next available operator (Clue #4). How may we offer you excellent service today?

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