I’ve Got a New Company Name – Now What? Part 3

By Laurel Sutton

August 1, 2008

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on Internal Communications. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

  • Announce the new name internally! (And be sure to do so before you announce it to customers and other external contacts.)
  • Roll out new business cards early (ideally at the announcement event) to get employees on board. Consider giving out caps and clothing with the new name and logo.
  • Involve HR to help acclimate employees to the new name and understand the rationale for the change. Use this opportunity to galvanize the organization to “live the brand.”
  • If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

    Next Friday: External Communications
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