I’ve Got a New Company Name – Now What? Part 2

By Laurel Sutton

July 25, 2008

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on Marketing and Identity. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

  • Create/update business cards, letterhead, envelopes and other stationery.
  • Engage a web designer (or design team) to create/update website.
  • Set a date to flip the switch on the name and identity change.

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

Next Friday: Internal Communications
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