I’ve Got A New Company Name – Now What? Part 1

By Laurel Sutton

July 18, 2008

Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process.

Here are a few excerpts from the section on Legal and Administrative. You can download the whole thing in PDF form here.

Once you’ve changed your company name, don’t forget to:

  • Have your attorney submit an application for trademark registration to the US Patent and Trademark Office (USPTO) — and foreign equivalents, if appropriate.
  • File a name change with the Secretary of State and appropriate city/county authorities.
  • Update bank accounts, checks, and other financial paperwork.

If you find you need professional help, give us a call. We have strong relationships with firms that specialize in highly effective name launches.

Next Friday: Marketing and Identity

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