All Hail Altegrity! Catchword Sets The Foundation For A New Brand Identity

By Mark Skoultchi

July 28, 2009

Catchword is pleased to introduce its newest company name: Altegrity. We collaborated with our friends at Corebrand to create this new brand name for the holding company that includes USIS, HireRight, and Explore.

After generating thousands of name candidates and screening hundreds, we found just the name our client was looking for (with an available .com domain to boot). Coined from “all” and “integrity” the new name aptly communicates the breadth and strength of this company. The new look and feel (designed by Corebrand) reinforces the data-driven roots of the company, and plays nicely off the name.

A great collaboration, resulting in a great new brand. In the immortal words of Hannibal Smith, “I just love it when a plan comes together…”

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