CatchThis Blog / Yahoo!

Alex Kelley

April 13, 2017

A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact that it owns a 15% stake in the Chinese e-commerce/tech giant and world’s largest retailer, Alibaba. After […]

Laurel Sutton

June 6, 2013

This blog originally appeared in Fast Company. Ah, Tumblr, home to a million fandoms, animated GIFs, and journeys of self-discovery by teenage girls. I’m not saying this as an insult–I’m actually quite impressed by how Tumblr became the go-to microblogging platform for these very specific communities. (The name Tumblr, or “tumblr” as it’s properly written, […]

Mark Skoultchi

November 2, 2011

Introducing, from one of the greatest brand names of all time (i.e., Yahoo!), Livestand, a powerful new digital publishing platform for news and media publishers and content hungry consumers (eh, it’s a cool new reader). If you own a phone or a tablet you probably have a reader on it.  For me, it’s Pulse.  Love […]

Mark Skoultchi

July 30, 2009

Remember when Microsoft made Yahoo! a ridiculously generous buy-out offer and Yahoo! declined the offer? (Doh!) Now we get word that Yahoo! is going to use Microsoft’s Bing to power their searches. Um… Can anything less than a Microsoft takeover of Yahoo! be far behind? We here at Catchword always like to be forward thinkers. […]

Mark Skoultchi

December 17, 2007

As a naming consultant, I know coming up with new product names is hard. But still, I have to pick on a new one I saw advertised recently: Smart Taste (a new pasta product from Ronzoni). It’s not that the name is horrible; I’m sure plenty of people will still buy the product. It’s that […]