Mark Skoultchi

December 15, 2011

The private security company formerly known as Blackwater is now the company formerly known as Xe Services . They recently announced their newest new name, Academi. The company changed its name to Xe in February 2009 after a 2007 mission accidentally killed 17 civilians – and they were expelled from Iraq. (Check out our review […]

Laurel Sutton

May 14, 2009

There was more discussion about Xe on the American Name Society list recently, and Julie Winn made the following observation: Xe means “10th” in French, like the tenth arrondissement of Paris. That is actually quite a common way to refer to it. The French pronounce Xe “dixième” — it’s usual to use Roman numerals for […]

Mark Skoultchi

March 9, 2009

A few weeks ago, Laurel Sutton and I both commented on the name change of Blackwater to Xe (Laurel’s Post & Burt’s Post). The BBC published a timely piece on this and other recent name change efforts. I agree completely with the author’s notion that changing the name of a vilified institution (such as Blackwater […]

Laurel Sutton

February 17, 2009

The announcement was so made so quietly that one might even call it stealthy – or perhaps covert. Over the long Presidents’ Day weekend, when people were distracted, busy with Valentine’s Day, and generally thinking about whether they would have jobs to come back to, the military contractor Blackwater officially changed its name to Xe. […]