CatchThis Blog / worst names

Laurel Sutton

January 11, 2011

This item was originally published on January 9th, 2010 at Fast Company. Ah, 2010. Seems like a million years ago, when in fact we’re only two weeks into the new year. Like all good bloggers, I have a professional obligation to look back at the year that was and summarize the highs and lows of […]

Mark Skoultchi

January 23, 2008

Have you ever seen a brand name and wondered, “What the heck is that supposed to mean?” Even a naming specialist like me has this kind of “WTF experience” once in a while. My most recent head-scratching name conundrum involved the brand name Regza. Banners and posters were plastered all over CES in Las Vegas […]

Burt Alper

October 8, 2007

That’s what I’m asking myself, after hearing about the new “Nazi collection” of bedspreads being offered in India by home furnishings entrepreneur Kapil Kumar Todi. Todi claims the name Nazi “just came to him” and is meant to be an acronym for “New Arrival Zone of India” (whatever the hell that’s supposed to mean). Todi’s […]