CatchThis Blog / working with a naming firm

Beth Gerber

March 5, 2014

This article originally appeared at MarketProfs OK, you’ve bitten the bullet and decided to hire a naming firm for your next branding initiative. You’ve researched and vetted several firms, and you’ve picked one that feels like a good match. It’s not an insignificant investment, and there’s a lot riding on it. So what do you […]

Mark Skoultchi

May 10, 2011

At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency. ┬áThe companies that benefit most usually have a large customer base and can afford to heavily […]