CatchThis Blog / Web 2.0 naming

Laurel Sutton

March 16, 2009

This story recently made the round on the mailing list of the American Name Society. From the Washington Post: What Caitlin wanted did not seem that hard. She had signed up for Facebook after she married, as Caitlin Shaw. Now, to make it easier for old friends to find her, she wanted to add her […]

Laurel Sutton

March 10, 2009

More videos coming soon!

Burt Alper

October 21, 2008

Apture has been making waves in the Web 2.0 world. The San Francisco Chronicle says that the Apture founders were “greeted like rock stars” at the SF New Tech event in early October. “What is Apture?” you ask. Well, in their own words, “Apture is the feature-rich platform lets you turn text into a compelling […]

Laurel Sutton

October 6, 2008

I read in today’s paper about the public launch of Tokoni, a one-stop destination for storytelling – on all kinds of topics, in all kinds of styles. I’ve been thinking a lot about Web 2.0-style company names, of which this is obviously one; it’s non-English, short, easy to spell and pronounce, and has a backstory […]

Mark Skoultchi

September 7, 2007 has done a great job compiling the Web 2.0 companies who use the speech bubble in their logos. Trevor Elliott asserts that the speech bubble is now so overused, much like the “iBlank” naming convention, that companies need to stop using it in their graphic identity. As much as I love a few of […]

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