Beth Gerber

May 16, 2013

Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin or Scrabble tiles myth about name creation, great brand names are usually born out of a lengthy, sweaty process of careful strategizing, plodding research, methodical creative exploration, and oh yes, inspiration. So for all the […]

Laurel Sutton

October 4, 2012

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming.   1. Know what you’re (re)naming You’d be […]

Mark Skoultchi

October 30, 2007

We love to see press coverage of the company and product names we’ve created. We were especially excited to see Vudu, a great example of our new product naming prowess, pop up in the news over and over recently. Not only was this corporate branding and product branding project fun to work on, but the […]

Burt Alper

October 1, 2007

BusinessWeek ran a nice review of Vudu last week. We feel Vudu is a great example of evocative product naming. Semantically the name suggests a magical experience, while the unique spelling indicates that the experience will be quick and unique. We’re always glad to see one of our product names receive accolades.

Mark Skoultchi

August 29, 2007

One might think Catchword recently participated in a press junket, what with all the great articles on naming we’ve been quoted in lately. The latest example of Catchword offering it’s unique opinion on naming is in today’s LA Times piece titled Dot-com names get dottier. Once again, our very own Burt Alper offers his sage […]

Mark Skoultchi

June 7, 2007

The New York Times recently ran a great piece on Vudu . We had a lot of fun working with the Vudu team. The folks at Vudu allowed us to explore a wide array of fun, edgy naming directions. One of our challenges was to come up with a name that could work for both […]