CatchThis Blog / Virgin Brands

Alex Kelley

April 16, 2015

Perhaps it needn’t be said that everyone wants a unique name for their company. After all, if it isn’t unique at least from a trademark standpoint, you’ve got a cease and desist letter on your hands. But more than that, any naming company will tell you that a distinctive name that positions you apart from […]

Mark Skoultchi

June 19, 2013

If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed brand name…well, we’d have a lot of pennies. Looking for potential snags when creating names is not only human—it’s important. But it’s also important to be able to distinguish between edgy yet perfectly viable brand […]

Beth Gerber

April 14, 2011

In case you missed it, Virgin America is rolling out a new campaign supported by the tagline “Breath of Fresh Airline.”  The point is to draw attention all those wonderful Virgin amenities such as touch screen entertainment and signature cabin mood lighting (if you haven’t flown under a halo of purple and pink you really […]