CatchThis Blog / verbal branding

Mark Skoultchi

April 19, 2012

Just when I think I’ve seen every possible kind of bad verbal branding, from awful taglines to bizarre product and company naming, something comes along that manages to shock me. This time the honor goes to Philadelphia Cream Cheese, whose latest tagline creation is (get ready for it) Pheel the Moment. The commercial features a […]

Mark Skoultchi

June 18, 2010

I’m a big fan of using proper grammar. But I’m also a big proponent of keeping up with trends, both technological and vernacular. Thus, when I read about the New York Times banning the use of “tweet” by their journalists, I viewed their decision as yet another way they’ve fallen behind the times and are […]