CatchThis Blog / vehicle naming

Mark Skoultchi

August 24, 2011

In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard.¬†Of course, if you’re a world-renowned brand like AT&T, IBM, or BMW, it doesn’t matter that no one remembers what your initials […]

Mark Skoultchi

April 9, 2009

I’m sure by now most of you have seen the announcement of the new product from Segway and GM, the PUMA. The naming consultant in me is of two minds. On the one hand, I love the name. It’s short, punchy, and relatively easy on any non-native-English speakers they may want to sell to. Furthermore, […]

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