CatchThis Blog / unique names

Beth Gerber

January 3, 2013

Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light on the mating game, yet I couldn’t help seeing the parallel to branding, and what helps product and company naming attract customers. OKCupid had a group of male subscribers rate the physical attractiveness of 5,000 […]

Laurel Sutton

March 17, 2004

“Yorkshire Couple Named Baby Diot Coke – in 1379 Naming your child after a popular soft drink could be seen as a little bit faddish but the parents of young Diot Coke might be forgiven – they gave their baby daughter the name way back in 1379. Researchers at the National Archives believe that the […]