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The 7 most important things to remember when creating a hashtag on Twitter

Alex Kelley
December 13, 2016
Last week, I discovered Adidas’ new shoe line, Tubular, because they bought a promoted hashtag on Twitter (for a pretty $200K, if you were curious). At first I thought about the name. It caught my attention because it was different...
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By |December 13th, 2016|CatchThis News|Comments Off on The 7 most important things to remember when creating a hashtag on Twitter
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The Fabric of Our Phones: Cloth and Twitter Fabric Name Review

Jed Rendleman
November 3, 2014
Although the name does not explicitly say what the product does, as soon as I heard about Twitter Fabric, I could guess at its function.  Twitter has long held a monopoly on real-time online thought sharing, but like all big...
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By |November 3rd, 2014|Name Reviews|Comments Off on The Fabric of Our Phones: Cloth and Twitter Fabric Name Review
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Deconstructing the Doomed Yahoo, Tumblr Romance

Laurel Sutton
June 6, 2013
This blog originally appeared in Fast Company. Ah, Tumblr, home to a million fandoms, animated GIFs, and journeys of self-discovery by teenage girls. I’m not saying this as an insult--I’m actually quite impressed by how Tumblr became the go-to microblogging...
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By |June 6th, 2013|Branding, In-the-News|Comments Off on Deconstructing the Doomed Yahoo, Tumblr Romance
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By Any Other Name: App.net Name Review

Laurel Sutton
August 23, 2012
Do you remember the world before Twitter? Do you know that there are actually competitors to Twitter, like FriendFeed? Not that anyone uses them, of course. Twitter has become such an overwhelming presence in online media that it's hard to...
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By |August 23rd, 2012|Name Reviews|1 Comment
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Totes Amazename: Kellogg’s Totes Amazeballs Product Name Review

Maria Cypher
March 1, 2012
In a bit of weird and wonderful marketing news, Kellogg’s has created a limited-edition cereal called “Totes Amazeballs” — after seeing a tweet from Tim Burgess, frontman of the Britpop band The Charlatans. "I heard someone use the expression ‘totes...
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By |March 1st, 2012|Name Reviews|Comments Off on Totes Amazename: Kellogg’s Totes Amazeballs Product Name Review
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Tweet Me Not: Even More Evidence that The New York Times is a Dinosaur

Mark Skoultchi
June 18, 2010
I'm a big fan of using proper grammar. But I'm also a big proponent of keeping up with trends, both technological and vernacular. Thus, when I read about the New York Times banning the use of "tweet" by their journalists,...
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By |June 18th, 2010|Brand Naming, Fun Stuff, Language Use, Trademark|Comments Off on Tweet Me Not: Even More Evidence that The New York Times is a Dinosaur
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Twitter Again!: ANS Names of 2009

Laurel Sutton
January 8, 2010
“Salish Sea” is Name of the Year “Salish Sea” was chosen Name of the Year by the American Name Society at its annual meeting in Baltimore, Maryland on January 9, 2010. Salish Sea was also the Place Name of the...
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By |January 8th, 2010|In-the-News, Language Use|Comments Off on Twitter Again!: ANS Names of 2009
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Twittering about Global Warming: GLM’s Words of the Year and Decade

Laurel Sutton
January 1, 2010
Via Daily Writing Tips: The Global Language Monitor (GLM) is an Austin, Texas-based entity that documents, analyzes and tracks trends in language and publishes a list of the year’s most used English words, names, and phrases. According to GLM’s algorithm,...
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By |January 1st, 2010|Fun Stuff, In-the-News, Language Use|Comments Off on Twittering about Global Warming: GLM’s Words of the Year and Decade
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Guest Post at Duets Blog: More About Twitter

Laurel Sutton
September 8, 2009
The fine folks at the Duets Blog asked me to contribute a guest piece. I've revisited the subject of Twitter and trademarks. Hop on over and read!
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By |September 8th, 2009|Trademark|Comments Off on Guest Post at Duets Blog: More About Twitter
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That Horse Has Left the Station: Trying to Trademark Tweet

Laurel Sutton
July 8, 2009
I employ a deliberately mixed metaphor in the title of this post to exemplify my confusion about what Twitter's trying to do here. Quick trademark primer: trademarking a name of a product or service generally prevents other people from using...
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By |July 8th, 2009|Brand Naming, In-the-News, Trademark|Comments Off on That Horse Has Left the Station: Trying to Trademark Tweet
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