July 8, 2010
A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from the press to the science fiction loving audience to the naming world – hated the new name. We here at Catchword thought it was a disastrous move. (Check out our snarky reviews here, here, here, […]
October 15, 2009
I have two children, 7 and 4. They worship our flat screen. And why wouldn’t they? The screen takes up half the wall and the room focuses on it like it’s the statue of Christ. Most of their programming is mind-numbing. Dora and her confused monkey have to get somewhere before it’s too late, or […]
March 25, 2009
Sorry, I just can’t leave this one alone. I started thinking about the Syfy name change and realized that there are quite a few other channels that could benefit from a new name. Because I’m such a nice guy, I’m going to publish the solutions here. Apologies to Landor — I hope I’m not hurting […]
March 18, 2009
For those of you who missed it last week, there was a hilarious naming skit on 30 Rock. (You can watch it on Hulu.com here – the naming bit starts about seven and a half minutes in, just after the first commercial break). First, I know I speak for all naming consultants when I say that […]