CatchThis Blog / trendy names

Beth Gerber

August 19, 2013

This guest post originally appeared at MarketingProfs.  Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, and spark interest among customers. Get it wrong, and you might render your brand invisible—or call attention to it for all the wrong reasons. […]

Mark Skoultchi

May 4, 2009

I spoke with a reporter from the Dallas Morning News last week. He wrote a fantastic column (no longer in the archives, unfortunately) on the surge of marketing directed at combating the swine flu pandemic. There’s a quote from me about resisting the temptation to be trendy. Naming consultants above all need to be wary […]

Create the Perfect Brand Name