CatchThis Blog / trader joe’s

Leena Mehta

November 1, 2012

I have to admit, I’ve taken Tylenol PM when I really didn’t have any pain. Sometimes when sleep has eluded you for a couple of nights, it’s okay to accept a teensy bit of OTC help (at least that’s what I tell myself). I’m sure the McNeil marketers were keenly aware of this consumer behavior […]

Mark Skoultchi

July 23, 2008

In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed food products that were all about convenience and Swanson’s TV dinners were born. The sixties […]