CatchThis Blog / trademarks

Laurel Sutton

June 4, 2012

This blog originally appeared in Fast Company. Though the “Trumptini” may be a stretch of a product, it makes good business sense to file trademarks, even preemptively. If you plan on selling or marketing something under your name, you need to protect your rights. It’s not necessarily greed–just good business sense. This week it was […]

Laurel Sutton

June 2, 2011

This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite brand name candidate might not be as unique as we think. For example, isn’t CLOUDBANKS different enough from the mark FOGBANK for the same goods? No, it’s not. Before time and money is spent on the […]