CatchThis Blog / trademark screening

Jed Rendleman

January 21, 2016

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only the first step in the company or product naming process. We’ve heard of countless poor souls who thought they could skip hiring a naming firm and do the naming themselves. Many of these intrepid entrepreneurs […]

Laurel Sutton

June 2, 2011

This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite brand name candidate might not be as unique as we think. For example, isn’t CLOUDBANKS different enough from the mark FOGBANK for the same goods? No, it’s not. Before time and money is spent on the […]

Mark Skoultchi

July 28, 2009

The NYT reported yesterday that Nestlé is suing CytoSport over the use of the term “milk” in its brand name. CytoSport markets “Muscle Milk,” a non-dairy protein shake engineered to resemble human breast milk. (Hey, I don’t make the stuff, I just write about it. Now that I know though, I can’t say I’ll be […]