CatchThis Blog / toyota

Maria Cypher

September 27, 2012

How many ad agencies does it take to create a tagline? In the case of Toyota’s newly debuted “Let’s Go Places,” the answer appears to be six (Saatchi & Saatchi, Dentsu America, Conill, Burrell, Intertrend and Grieco Research). And perhaps therein lies the problem: one of pleasing too many parties, and devolving to the least-common […]

Laurel Sutton

March 1, 2010

Cool article in today’s Washington Post! Any Japanese naming experts care to comment? “My name is on every car,” Akio Toyoda, the president of Toyota Motor, assured Congress on Wednesday. The company started by Toyoda’s grandfather did indeed have his name — Tokyo Toyoda Motor Sales — until 1936, when a stroke of the brush […]

Mark Skoultchi

January 13, 2005

The recent news that Toyota is dropping the “Tsunami” brand from its Canadian markets (“Toyota drops Tsunami name”) adds further fuel to the fire of the debate on whether companies can or should use names that recall tragic events. The Chevy Avalanche may sound cool (excuse the pun) while the marketing team is sitting around […]