September 27, 2012
How many ad agencies does it take to create a tagline? In the case of Toyota’s newly debuted “Let’s Go Places,” the answer appears to be six (Saatchi & Saatchi, Dentsu America, Conill, Burrell, Intertrend and Grieco Research). And perhaps therein lies the problem: one of pleasing too many parties, and devolving to the least-common […]
