CatchThis Blog / terrible names

Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for companies, will cut me some slack. Spotted Dick. Mmmm. Spotted Dick. Can’t remember the last […]

Descriptive names definitely have their place, but you always have to be careful about tripping over everyday language…. Last week, I traveled with two of my young kids to DC. My cousin met us at the baggage claim, prepaid for parking at an automated machine, and off we all trundled to her Audi. So far […]