CatchThis Blog / television naming

Mark Skoultchi

July 8, 2010

A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from the press to the science fiction loving audience to the naming world – hated the new name. We here at Catchword thought it was a disastrous move. (Check out our snarky reviews here, here, here, […]

Mark Skoultchi

May 9, 2008

We were thrilled to see one of our new names launch this week. Sezmi is, “the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product.” This was a fun project from the get-go. The product demo wowed us. Believe you me, Sezmi is amazing. It […]

Mark Skoultchi

October 30, 2007

We love to see press coverage of the company and product names we’ve created. We were especially excited to see Vudu, a great example of our new product naming prowess, pop up in the news over and over recently. Not only was this corporate branding and product branding project fun to work on, but the […]

Burt Alper

September 7, 2007

Following my recent post about televisiphonernetting, Maria forwarded me the following blog post. It appears that Goodby and Perfect Fools are the ones responsible for my new favorite term. They’ve also created a fun, interactive flash experience called TripleSlanguage. It turns out televisiphonernetting is only one of many cute and clunky coined names in the […]

Laurel Sutton

August 31, 2007

News Corp. and NBC recently announced the name of their new online video joint venture: Hulu. Here’s the rationale behind this brand name, according to Jason Kilar, the CEO: Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one […]

Laurel Sutton

July 13, 2007

We’re so happy to see this brand name launched! We worked on this project with Sonic last year and we thought the concept was great – DVD-on-Demand in stores everywhere. Finding a product name that captured the idea in a fun way was tough, but we love the final result. It’s so much fun to […]

Mark Skoultchi

June 7, 2007

The New York Times recently ran a great piece on Vudu . We had a lot of fun working with the Vudu team. The folks at Vudu allowed us to explore a wide array of fun, edgy naming directions. One of our challenges was to come up with a name that could work for both […]

Burt Alper

September 6, 2005

Intel announced their new brand Viiv last week (pronounced Vive). The technology will bridge the gap between home computers and televisions. There has been a good deal of chatter about the brand and it’s peculiar name. While at a client meeting Catchword heard that Viiv was from the Roman Numerals for 6 (VI) and 4 […]