CatchThis Blog / television names

Mark Skoultchi

May 9, 2008

We were thrilled to see one of our new names launch this week. Sezmi is, “the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product.” This was a fun project from the get-go. The product demo wowed us. Believe you me, Sezmi is amazing. It […]

Mark Skoultchi

January 23, 2008

Have you ever seen a brand name and wondered, “What the heck is that supposed to mean?” Even a naming specialist like me has this kind of “WTF experience” once in a while. My most recent head-scratching name conundrum involved the brand name Regza. Banners and posters were plastered all over CES in Las Vegas […]

Mark Skoultchi

October 30, 2007

We love to see press coverage of the company and product names we’ve created. We were especially excited to see Vudu, a great example of our new product naming prowess, pop up in the news over and over recently. Not only was this corporate branding and product branding project fun to work on, but the […]

Burt Alper

September 4, 2007

I was watching tv the other night and happened to tune in for one of Comcast’s commercials for their TriplePlay service. Most amusing was the coined product name they came up with to jokingly refer to the use of tv, phone, and internet all at the same time: televisiphonernetting. I love it and I’m going […]

Laurel Sutton

August 31, 2007

News Corp. and NBC recently announced the name of their new online video joint venture: Hulu. Here’s the rationale behind this brand name, according to Jason Kilar, the CEO: Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one […]

Laurel Sutton

July 13, 2007

We’re so happy to see this brand name launched! We worked on this project with Sonic last year and we thought the concept was great – DVD-on-Demand in stores everywhere. Finding a product name that captured the idea in a fun way was tough, but we love the final result. It’s so much fun to […]

Mark Skoultchi

June 7, 2007

The New York Times recently ran a great piece on Vudu . We had a lot of fun working with the Vudu team. The folks at Vudu allowed us to explore a wide array of fun, edgy naming directions. One of our challenges was to come up with a name that could work for both […]

Laurel Sutton

May 30, 2007

There’s a great article in USA Today about Ripple, one of our recent clients. The article is fantastic and we just love the name!