CatchThis Blog / technology

Laurel Sutton

November 6, 2007

We were so thrilled to see a product bearing our newly-created name – Corning’s ClearCurve fiber optic cable – named one of the best inventions of the year at Time magazine! Fiber-optic cable has to lie fairly straight to carry a strong signal, so it’s difficult and expensive to install in apartment buildings. Corning’s ClearCurve […]

Mark Skoultchi

November 5, 2007

At a recent client meeting, Burt and I learned that Bluetooth wasn’t just an abstract brand name. It turns out that the Bluetooth brand name has a story to tell. According to Wikipedia, the source of all things good and true, Harald Bluetooth was a tenth century King of Denmark whose legacy includes uniting (if […]

Mark Skoultchi

October 30, 2007

We love to see press coverage of the company and product names we’ve created. We were especially excited to see Vudu, a great example of our new product naming prowess, pop up in the news over and over recently. Not only was this corporate branding and product branding project fun to work on, but the […]

Laurel Sutton

October 19, 2007

Somehow I missed the news in July that Dell introduced another new brand name for its computers – Vostro. This line of computers is aimed at “the smallest businesses”, which I guess means 0-1 employees, since 1-25 (or even 1-50) is usually considered SMB. At the launch, Dell explained the name thusly: Vostro means yours […]

Burt Alper

October 1, 2007

BusinessWeek ran a nice review of Vudu last week. We feel Vudu is a great example of evocative product naming. Semantically the name suggests a magical experience, while the unique spelling indicates that the experience will be quick and unique. We’re always glad to see one of our product names receive accolades.

Laurel Sutton

August 31, 2007

News Corp. and NBC recently announced the name of their new online video joint venture: Hulu. Here’s the rationale behind this brand name, according to Jason Kilar, the CEO: Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one […]

Mark Skoultchi

August 14, 2007

Magellan just announced Triton, their new line of handheld GPS devices. The Catchword team had a lot of fun creating this new product name for Magellan. The name Triton references the son of the Greek God Poseidon as well as a moon of Neptune. In addition to the nice semantic references, the -on ending provides […]

Laurel Sutton

July 13, 2007

We’re so happy to see this brand name launched! We worked on this project with Sonic last year and we thought the concept was great – DVD-on-Demand in stores everywhere. Finding a product name that captured the idea in a fun way was tough, but we love the final result. It’s so much fun to […]

Burt Alper

June 25, 2007

Two of my favorite social networks both have somewhat risky brand names. Yelp is a great tool to share opinions on almost any consumer experience (restaurants, hair salons, car sharing services, etc.). Flickr is the hottest way to store, share, and print digital photos. The word “yelp” means a sharp high-pitched cry. “Flicker” is the […]

Mark Skoultchi

Samsung is launching a new phone that some are referring to as the “anti-phone.”t This new phone will only have the ability to send and receive calls and check voicemail. It won’t come laden with confusing and fancy features like text messaging, camera, or internet. The phone will largely be targeted at consumers who just […]