April 10, 2014
Dash—the newest tech from Amazon—is a wand for restocking your home’s essentials, anything from fruit to bread, batteries to paper towels. First, scan the packaging of whatever you need with the Dash’s barcode reader or dictate your wishlist of sundries into the device’s mic. Then when you’re ready, press a button to send your requests […]
July 26, 2012
Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that it would launch a Windows-powered tablet PC called Surface. Not coincidentally, the device is expected to bow around the same time as Microsoft’s much-anticipated, touchscreen-optimized Windows 8 OS, which will be available to the public in […]
January 13, 2009
Another player has just entered the virtual world arena. Leap In Entertainment announced the public beta of their virtual world called Just Leap In. There aren’t that many virtual world players in the space, but their names are scattered all over the place. You’ve got: Second Life, Google’s Lively (RIP), There, Meez, Zwinky/Zwinktopia, Entropia, and Active […]
August 29, 2008
Clients often ask us, “Now that I have a new company name, what’s next?” There’s still much to do, from announcing your name internally and externally to handling legal and administrative details. Catchword has developed a document called “Launching Your New Company Name” to help guide you through key elements of the process. Here are […]
May 9, 2008
We were thrilled to see one of our new names launch this week. Sezmi is, “the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product.” This was a fun project from the get-go. The product demo wowed us. Believe you me, Sezmi is amazing. It […]
ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name Javelin conveys speed and accuracy — both desirable benefits for busy sales people. It was […]
April 4, 2008
We had a lot of fun developing this new technology name. The client was great to work with and the technology is going to shake things up when it hits the market. We’d love to say more, but Ozmo Devices still hasn’t launched publicly. For now, we’re excited that their new name and the fantastic […]
March 31, 2008
We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and we had a lot of fun exploring the creative naming directions inherent in such a rich technology. Vivaty is like Second Life, but better, much much better! It doesn’t require downloading clunky software onto your […]
March 27, 2008
In his column today, tech guru Walt Mossberg expresses high hopes for Dash. He has been using a beta version of Dash, and preliminarily he says it’s great. We’re so happy that Dash is getting well deserved accolades. It was a fun project, a great product, and a clever name (if we do say so […]
February 7, 2008
I came across a great brand today while reading engadget. The company is ZAP and they build electric cars. I think their name is brilliant. Zap conveys the electric aspect of their cars wonderfully. The logo then reemphasizes this message with a comic-inspired font treatment. Even the exclamation point in the logo fits into the […]