CatchThis Blog / technology

Alex Kelley

April 10, 2014

Dash—the newest tech from Amazon—is a wand for restocking your home’s essentials, anything from fruit to bread, batteries to paper towels. First, scan the   packaging of whatever you need with the Dash’s barcode reader or dictate  your wishlist of sundries into the device’s mic. Then when you’re ready, press a button to send your requests […]

Maria Cypher

July 26, 2012

Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that it would launch a Windows-powered tablet PC called Surface.  Not coincidentally, the device is expected to bow around the same time as Microsoft’s much-anticipated, touchscreen-optimized Windows 8 OS, which will be available to the public in […]

Mark Skoultchi

January 13, 2009

Another player has just entered the virtual world arena. Leap In Entertainment announced the public beta of their virtual world called Just Leap In. There aren’t that many virtual world players in the space, but their names are scattered all over the place. You’ve got: Second Life, Google’s Lively (RIP), There, Meez, Zwinky/Zwinktopia, Entropia, and Active […]

Mark Skoultchi

May 9, 2008

We were thrilled to see one of our new names launch this week. Sezmi is, “the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product.” This was a fun project from the get-go. The product demo wowed us. Believe you me, Sezmi is amazing. It […]

Mark Skoultchi

ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name Javelin conveys speed and accuracy — both desirable benefits for busy sales people. It was […]

Mark Skoultchi

April 4, 2008

We had a lot of fun developing this new technology name. The client was great to work with and the technology is going to shake things up when it hits the market. We’d love to say more, but Ozmo Devices still hasn’t launched publicly. For now, we’re excited that their new name and the fantastic […]

Mark Skoultchi

March 31, 2008

We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and we had a lot of fun exploring the creative naming directions inherent in such a rich technology. Vivaty is like Second Life, but better, much much better! It doesn’t require downloading clunky software onto your […]

Mark Skoultchi

March 27, 2008

In his column today, tech guru Walt Mossberg expresses high hopes for Dash. He has been using a beta version of Dash, and preliminarily he says it’s great. We’re so happy that Dash is getting well deserved accolades. It was a fun project, a great product, and a clever name (if we do say so […]

Mark Skoultchi

February 7, 2008

I came across a great brand today while reading engadget. The company is ZAP and they build electric cars. I think their name is brilliant. Zap conveys the electric aspect of their cars wonderfully. The logo then reemphasizes this message with a comic-inspired font treatment. Even the exclamation point in the logo fits into the […]

Mark Skoultchi

November 20, 2007

If you’ve ever ordered a book from Amazon, then you probably get their steady barrage of email reminders and advertisements. If you do, then you no doubt have seen the announcement and promotion of Amazon’s new e-book reader: Kindle. I’m not sure how I feel about Kindle as a new product name. On the one […]

Create the Perfect Brand Name