CatchThis Blog / technology naming

Alex Kelley

September 20, 2016

TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword, we like to keep up with the shiniest tech innovation trends. But we pay even more attention to the new company names! (occupational hazard) When I read about disruptive and innovative companies and services, I ask myself […]

Erin Milnes

March 24, 2016

Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization.

Erin Milnes

March 22, 2016

South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or think it’s jumped the shark, the festival remains a big deal for startups and tech […]

Jed Rendleman

February 3, 2016

General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more available to the General Public. As people continue to move into dense urban centers and […]

Jed Rendleman

January 6, 2016

Every year, thousands flock to Las Vegas for the Consumer Electronics Show to catch a glimpse of some of the most exciting technology on the horizon. From cute robots to fridges that can read your email, innovation always abounds, but no matter how great the tech, a great name is never a guarantee. Join me […]

Jed Rendleman

December 24, 2015

As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated into a number of stars. There’s actually a whole niche of Amazon products whose sole […]

Jed Rendleman

September 25, 2015

Get off your meditation cushion because Zen is out. Well, a small piece of it anyway. Last week, payroll startup ZenPayroll changed its name to Gusto as it plans to move beyond payroll, into benefits such as health insurance and workers’ compensation. But don’t confuse your chakras, the unicorn-status, HR benefits company Zenefits is keeping […]

Jed Rendleman

November 12, 2014

When was the last time you had an argument about a factual topic? Like who coached the Bulls in 1997 or why the sky is blue? The gradual advance of the Internet into every arena of our lives has made these conversations, and the knowledge itself, obsolete. But what about when your 8-year-old son asks […]

Alex Kelley

April 10, 2014

Dash—the newest tech from Amazon—is a wand for restocking your home’s essentials, anything from fruit to bread, batteries to paper towels. First, scan the   packaging of whatever you need with the Dash’s barcode reader or dictate  your wishlist of sundries into the device’s mic. Then when you’re ready, press a button to send your requests […]

Alex Kelley

March 27, 2014

This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars. Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers.  And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition […]