CatchThis Blog / technology names

Laurel Sutton

April 21, 2010

This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its stockholders. In that way it’s a lot like the iPad: an okay name that got […]

Laurel Sutton

April 15, 2010

This item was originally published on April 1, 2010 at Fast Company. I was in a meeting with Vinod Khosla once, about a thousand years ago in Internet time (which would make it roughly 2001). We were discussing how, even then, it was tough to find names for Silicon Valley companies that were interesting and […]

Mark Skoultchi

January 13, 2009

Another player has just entered the virtual world arena. Leap In Entertainment announced the public beta of their virtual world called Just Leap In. There aren’t that many virtual world players in the space, but their names are scattered all over the place. You’ve got: Second Life, Google’s Lively (RIP), There, Meez, Zwinky/Zwinktopia, Entropia,¬†and Active […]

Mark Skoultchi

May 9, 2008

We were thrilled to see one of our new names launch this week. Sezmi is, “the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product.” This was a fun project from the get-go. The product demo wowed us. Believe you me, Sezmi is amazing. It […]

Mark Skoultchi

ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name Javelin conveys speed and accuracy — both desirable benefits for busy sales people. It was […]

Mark Skoultchi

April 15, 2008

On Monday Kickfire publicly launched, effectively lighting a fire under the feet of their MySQL query competitors. Kickfire’s product is a database appliance that revolutionizes the way queries are conducted. The small form-factor and industry-first SQL chip make Kickfire’s queries faster and simpler than current industry-standard systems. What’s more, the Kickfire database appliance is more […]

Mark Skoultchi

April 4, 2008

We had a lot of fun developing this new technology name. The client was great to work with and the technology is going to shake things up when it hits the market. We’d love to say more, but Ozmo Devices still hasn’t launched publicly. For now, we’re excited that their new name and the fantastic […]

Mark Skoultchi

March 31, 2008

We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and we had a lot of fun exploring the creative naming directions inherent in such a rich technology. Vivaty is like Second Life, but better, much much better! It doesn’t require downloading clunky software onto your […]

Mark Skoultchi

March 27, 2008

In his column today, tech guru Walt Mossberg expresses high hopes for Dash. He has been using a beta version of Dash, and preliminarily he says it’s great. We’re so happy that Dash is getting well deserved accolades. It was a fun project, a great product, and a clever name (if we do say so […]

Mark Skoultchi

November 20, 2007

If you’ve ever ordered a book from Amazon, then you probably get their steady barrage of email reminders and advertisements. If you do, then you no doubt have seen the announcement and promotion of Amazon’s new e-book reader: Kindle. I’m not sure how I feel about Kindle as a new product name. On the one […]