CatchThis Blog / technology names

Jed Rendleman

January 6, 2016

Every year, thousands flock to Las Vegas for the Consumer Electronics Show to catch a glimpse of some of the most exciting technology on the horizon. From cute robots to fridges that can read your email, innovation always abounds, but no matter how great the tech, a great name is never a guarantee. Join me […]

Alex Kelley

April 10, 2014

Dash—the newest tech from Amazon—is a wand for restocking your home’s essentials, anything from fruit to bread, batteries to paper towels. First, scan the   packaging of whatever you need with the Dash’s barcode reader or dictate  your wishlist of sundries into the device’s mic. Then when you’re ready, press a button to send your requests […]

Alex Kelley

December 2, 2013

In order, the Android software upgrades have been called Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, and Kit Kat.  Now go brush your teeth so you don’t get a cavity. Though I am no gastronome, this naming architecture seems a little strange.  First of all, the world of desserts doesn’t offer […]

Mark Skoultchi

May 22, 2013

After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and this discrepancy could confuse anyone who isn’t an avid gamer.  The last Xbox was the […]

Laurel Sutton

February 2, 2011

This item was originally published on January 26th, 2010 at Fast Company. Back in December, Racebook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. But the auction was more bust than boom: only about 50 people showed up, with a few more bidders participating online. […]

Laurel Sutton

January 25, 2011

We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year’s CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you’ve got a call coming in. As they explain in their press, PipSqueak noti­fies you when­ever your […]

Mark Skoultchi

January 13, 2011

Late this afternoon Catchword is folded into a booth down the street at our favorite lounge, slinging back that preferred sauce, Captain Beefheart on the box. Our bliss rattled only by that chiclets-on-speed pecking on tiny keyboards by the locals. Which snaps us into thinking about Twitter. More specifically, those names on all those Twitter […]

Mark Skoultchi

July 2, 2010

X marks the proverbial spot.  It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference.   It’s a kiss (hug, kiss, hug), where you place your Johnny Hancocky, and the WRONG answer.  It’s things taken to the Xtreme, the […]

Mark Skoultchi

July 1, 2010

Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as we speak. Samsung is preparing to launch its newest Android smartphone, the Galaxy. And unlike […]

Mark Skoultchi

June 30, 2010

This item was originally published on June 24th, 2010 at Fast Company. I don’t have an iPad yet, but I really really want one. Well, I don’t know if I want an iPad per se, since I have an iPhone already (and really, isn’t the iPad a giant iPhone that doesn’t make calls? But that’s […]