CatchThis Blog / tech naming

Alex Kelley

March 3, 2015

The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite Magic Leap, and most recently, the HTC Vive. These names provide an interesting case study […]

Alex Kelley

November 26, 2014

The blogophere has been abuzz recently about Bumble, a dating (or as they call it, “social discovery”) app brought to you by former Tinder executives. Without getting into the details of the executives’ acrimonious split that gave rise to the spinoff, I will say that Bumble is intended to be exactly what Tinder is not: […]

Alex Kelley

April 28, 2014

Microsoft has thrown its hat into the smartphone virtual-assistant ring. Introducing, Cortana, the Siri-like digital assistant that debuts with Windows Phone 8.1. If that name sounds familiar, it’s because Cortana is a character—a virtual assistant, in fact—from the video game mega-franchise Halo (made exclusively for Microsoft’s Xbox). “Cortana” began as the code name for the […]

Mark Skoultchi

August 6, 2013

We often talk about how our naming consultancy deliberately chose not to brand ourselves using a name that incorporated the word “name.” We knew that our industry was awash with those kinds of names, which tend to be flat and one-dimensional. Not only would we fail to distinguish ourselves, but we’d also be making it […]

Mark Skoultchi

March 22, 2012

Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or tablet happens to be. The triangular attachment fits into your headphone jack, and you can use it to swipe your credit or debit card. It comes with a merchant app that tracks receipts, takes pictures […]

Mark Skoultchi

February 16, 2011

Pass the crappy names jar, I’ve got another donation. 4PSA. Nope, I didn’t just have a brain burp. That’s the name. 4PSA. I hate to state the obvious, but 4PSA is in the business of developing software for cloud computing purposes. (What? Not obvious?) In particular, VoIP products. They made news recently when they announced […]

Mark Skoultchi

July 1, 2010

Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as we speak. Samsung is preparing to launch its newest Android smartphone, the Galaxy. And unlike […]

Mark Skoultchi

January 13, 2009

Another player has just entered the virtual world arena. Leap In Entertainment announced the public beta of their virtual world called Just Leap In. There aren’t that many virtual world players in the space, but their names are scattered all over the place. You’ve got: Second Life, Google’s Lively (RIP), There, Meez, Zwinky/Zwinktopia, Entropia, and Active […]

Mark Skoultchi

May 9, 2008

We were thrilled to see one of our new names launch this week. Sezmi is, “the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product.” This was a fun project from the get-go. The product demo wowed us. Believe you me, Sezmi is amazing. It […]

Mark Skoultchi

ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name Javelin conveys speed and accuracy — both desirable benefits for busy sales people. It was […]