CatchThis Blog / tech names

Alex Kelley

June 20, 2019

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]

Alex Kelley

September 13, 2017

The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth, let me catch you up: Android uses alphabetically sequenced candy names for their major operating […]

Alex Kelley

September 16, 2015

This year, Uber and Airbnb launched magazines to further connect with their passengers, drivers, and guests. The idea isn’t new—though everyone’s favorite in-flight catalogue Skymall has been grounded due to bankruptcy, airline periodicals do reach a robust, affluent and literally captive audience, at least while the seat-belt sign is illuminated. Now, Uber and Airbnb are […]

Alex Kelley

March 3, 2015

The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite Magic Leap, and most recently, the HTC Vive. These names provide an interesting case study […]

Alex Kelley

November 26, 2014

The blogophere has been abuzz recently about Bumble, a dating (or as they call it, “social discovery”) app brought to you by former Tinder executives. Without getting into the details of the executives’ acrimonious split that gave rise to the spinoff, I will say that Bumble is intended to be exactly what Tinder is not: […]

Alex Kelley

April 28, 2014

Microsoft has thrown its hat into the smartphone virtual-assistant ring. Introducing, Cortana, the Siri-like digital assistant that debuts with Windows Phone 8.1. If that name sounds familiar, it’s because Cortana is a character—a virtual assistant, in fact—from the video game mega-franchise Halo (made exclusively for Microsoft’s Xbox). “Cortana” began as the code name for the […]